High Level Appointment Setting

B2B appointment setting for technology vendors and their partner communities

About Adilti Technologies

HQ—Seattle, with over 1500 globally
Emerging technology experts

Goals and Objectives
  • Meet decision-makers 
  • Discover Microsoft-focused projects 
  • Increase sales pipeline
  • Reduce sales cycle
  • Identified a list of relevant companies 
  • Ran cold calling campaigns
  • Integrated email marketing into the project
  • Worked as an extension of Aditi’s marketing team 
  • Integrated Aditi’s work methodologies and adapted ProspectAware’s services to fulfil their objectives 
  • Meetings arranged with decision-makers or key influencers 
  • Brand awareness increased
  • Sales cycle reduced 
  • Built a long-term marketing strategy 

Increasing the sales pipeline

Aditi used ProspectAware’s appointment setting service to accelerate sales velocity through targeted campaigns and face-to-face pitch meetings. 

Aditi Technologies is one of the UK’s leading Microsoft Cloud Partners.  They are one of only three companies globally to be recognised as a services partner to Microsoft Technology Centre (MTC). Aditi has worked with ProspectAware for over two years and has developed a long-term relationship which now incorporates all aspects of new business development. 

Getting started 

In the early stages, a basic appointment setting campaign was undertaken as a pilot to determine how well both companies complemented each other’s processes. Aditi has a thorough and well-constructed marketing strategy, which ProspectAware quickly understood and then adapted their processes accordingly.

"Amar and his team has been central to our success in establishing Aditi as a ‘go-to-partner’ for leading enterprises in UK. They have been relentless and smart about pursuing the right kind of connections in our target prospect base. Their effort has influenced over two million GBP in pipeline over the past 2 years”.

Sunny Neogi, Global Head of Marketing, Aditi

Making phone calls 

ProspectAware’s mature callers and management team were successful in reaching out to executives in companies that were new to the Microsoft world, but also to companies who were already using Microsoft tools and had requirements for further development work. ProspectAware has developed a bespoke database which holds critical information on a long-term sales pipeline, which has played a fundamental part in how Aditi has executed their marketing strategy. 

Next Steps

Being a thought leader within Microsoft and also recognised as a key company for development of tools such as Microsoft SharePoint, Aditi was able to expand their campaigns with ProspectAware to cover all aspects of the Microsoft stack. Aditi has a major presence in the US market and are taking steps to utilise ProspectAware’s services across both the UK and US. 

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About ProspectAware

ProspectAware Limited is head quartered in the City of London and specialises in delivering high level appointment setting, lead generation, telesales and marketing services to leading technology companies and their channel partners.

Our services can be used as a complete outsourced lead generation capability, or as an extension to an internal team. With an end goal of increasing our clients’ new business revenue streams, our primary focus is high level appointment setting and positioning them in front of key individuals within their prospective markets.

With over 15 years’ collective experience and direct knowledge of over 400 technology companies and the challenges that they face, ProspectAware’s services and methodologies have been designed in a way to add maximum value to our clients’ marketing and sales strategies.

The experience we have gathered has allowed us to develop a unique proposition within the area of technology marketing. By realising the need to combine a number of proven techniques to influence all points of access to our clients’ target audience, ProspectAware is actively engaged in developing the relationships between our clients and their prospective markets, improving the quality of new business sales opportunities and increasing the sales pipeline.

For more information, please feel free to visit the ProspectAware website or call our London office to speak with a marketing expert.
+ 44 845 299 7939

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