Goals and Objectives
- Increase market share
- Discover networking focused opportunities
- Arrange face-to-face meetings
- Reduce sales cycle
- Understand current sales challenges
- Create vertical-specific, outbound calling campaigns
- Create a bespoke database of contacts
- An integrated alignment was made between the company and ProspectAware’s approach to senior level appointment setting
- Numerous executive-level appointments arranged within key target accounts
- Strong relationships created in accounts
- Sales cycles started
- Building a long-term marketing strategy
The challenge: to dramatically increase market share
A well-known data network and storage expert used ProspectAware’s appointment setting service to help increase sales through targeted campaigns and face-to-face meetings with senior executives.
The company, a leading global technology company specialising in data and storage networking products, is continually extending its proven data centre expertise with future-proofed solutions built for consolidation, network convergence, virtualisation and cloud computing.
The company has recently increased their data centre presence, however they still have the challenge of matching the market share of the world leaders. They worked with ProspectAware, experts in executive-level appointment setting, to increase their market share within the IP Fabric technology space.
Gaining crucial insight
One of the initial stages of the project was for ProspectAware to gain a full understanding of the industry in which the company operates. ProspectAware’s senior management team spent a considerable amount of time with members of the sales and marketing functions, to create a strategic approach to help increase their market share within a sector historically dominated by other larger technology vendors.
“If you want to get results in any given market then I have experienced no better than ProspectAware’s lead-generating skills in my 25 year sales career. Our latest vertical aligned market project was set up from a standing start, and in a notoriously difficult sector, the NHS. ProspectAware have consistently delivered multiple meetings for us each week, with key decision-makers at all levels.”
Enterprise Sales Director - Healthcare Sectorl
ProspectAware’s experienced Account Managers have maintained constant communication between themselves and the company’s team, allowing ProspectAware to work as a genuine extension of their sales and marketing function. The sales executives treat the ProspectAware Account Managers like their own internal resource, which has been a huge driving factor to make the campaign a success.
The data network and storage company is a thought leader within next generation IT infrastructure networks, enabling them to expand their campaigns with ProspectAware to cover several vertical markets such as Financial Services, Legal, FTSE 500. ProspectAware has developed extensive product knowledge of the company’s service portfolio, allowing ProspectAware to gain a true understanding of the new business sectors they are trying to penetrate.
ProspectAware Limited is head quartered in the City of London and specialises in delivering high level appointment setting, lead generation, telesales and marketing services to leading technology companies and their channel partners.
Our services can be used as a complete outsourced lead generation capability, or as an extension to an internal team. With an end goal of increasing our clients’ new business revenue streams, our primary focus is high level appointment setting and positioning them in front of key individuals within their prospective markets.
With over 15 years’ collective experience and direct knowledge of over 400 technology companies and the challenges that they face, ProspectAware’s services and methodologies have been designed in a way to add maximum value to our clients’ marketing and sales strategies.
The experience we have gathered has allowed us to develop a unique proposition within the area of technology marketing. By realising the need to combine a number of proven techniques to influence all points of access to our clients’ target audience, ProspectAware is actively engaged in developing the relationships between our clients and their prospective markets, improving the quality of new business sales opportunities and increasing the sales pipeline.
For more information, please feel free to visit the ProspectAware website or call our London office to speak with a marketing expert.
+ 44 845 299 7939
Prospect Aware adopt a Top Down calling methodology