The commercial challenge
Information Builders needed to add scale quickly to a growing sales operation and create face-to-face meetings across the UK and Ireland. The campaign focused on the top 2,000 enterprises across financial services, retail, telecommunications, utilities and manufacturing.
The ProspectAware approach
A targeted, segmented campaign combined ProspectAware data and calling resources with Information Builders’ market knowledge. Messaging was continuously refined around Intelligence and Analytics, and Data Management and Governance.
Bi-weekly update calls, detailed monthly reporting and comprehensive meeting briefs kept the sales team aligned with every conversation and opportunity.
Verified outcomes
- 15% sales-pipeline increase in one year
- $80 return for every $1 spent
- Meetings with senior decision-makers and key influencers
- Long-term relationships developed across target accounts
“I would have no hesitation in recommending ProspectAware as they have consistently delivered on expectations.”
Victor Start, Sales Lead