The commercial challenge
Create meaningful conversations with C-suite and senior security stakeholders across targeted enterprise accounts while giving the marketing and sales teams clear visibility.
How ProspectAware supported the campaign
ProspectAware combined campaign-specific data, trained telephone outreach and daily visibility through the customer-facing online portal. The team adapted to changing requirements without requiring constant management.
Specialist technology conversations, accurate campaign data and live visibility allowed the client team to stay close to delivery without having to micro-manage it.
What the campaign achieved
A rolling programme produced a reliable flow of senior meetings and approximately 20% of Abnormal Security’s UK marketing pipeline.
- Approximately 20% of UK marketing pipeline attributed to ProspectAware activity
- A rolling programme of senior enterprise meetings
- Delivery adapted as campaign requirements changed
“They are the most skilled and trained lead generation agency I have worked with to date.”
Su Thomas, International Marketing Director
Why this result matters
Technology pipeline should be judged by the quality of the conversation and what happens next. This campaign connected appointment delivery with useful account context, client feedback and visible follow-up.
Prepared by the ProspectAware Insights Team from approved campaign information and client feedback. Updated 21 September 2026.