Who is this service for?
Technology vendors, partners and distributors that need additional pipeline, specialist prospecting capacity or stronger coverage across priority accounts.
Technology lead generation, account-based prospecting, account mapping and continuous campaign reporting are delivered as part of this service.
What do you receive?
A dedicated SDR works solely on your campaign, supported by a data administrator and a client service manager. Together they operate as an extension of your sales and marketing team rather than an isolated caller.
When is this the right fit?
This service works best when the proposition is established and the sales team needs more qualified conversations. It may add less value when an internal SDR function already produces more pipeline than the business can progress.
How does a campaign begin?
Most campaigns launch within 7–14 working days, depending on the technology, target market, training requirements and availability of client stakeholders.
Training and brand representation
ProspectAware SDRs receive extensive training from the day they join. Before representing a client, the campaign team completes proposition training, technical learning and role-play sessions so conversations reflect the client’s market and brand.
Account and contact research
We hold one-to-one account-mapping sessions with client sales representatives. These sessions combine the client’s knowledge with our research so the campaign begins with a clearer picture of priority accounts, known relationships and relevant buying groups.
What happens after a meeting is booked?
Once a meeting is arranged, we add the full context to the customer-facing online portal, issue the invitation, manage acceptance and keep the relevant people informed. After the meeting, feedback and next steps are captured so follow-up does not disappear between teams.
Campaign visibility
Clients have 24/7/365 access to a customer-facing online portal showing target companies, contacts, conversation notes, meeting status, client feedback and agreed next actions. This creates one shared view for sales, marketing and the ProspectAware team.
The problems it solves
- Hiring and ramping an internal SDR takes too long
- Sales teams are spending time prospecting instead of progressing opportunities
- Priority accounts need deeper stakeholder mapping and structured follow-up
- Target-account data is incomplete or quickly becomes outdated
What does delivery include?
- A dedicated, full-time SDR trained on your technology and value proposition
- An in-house data administrator supporting account research and stakeholder mapping
- A client success manager coordinating delivery and weekly reviews
- Live visibility across accounts, conversations, meetings and follow-up
How do we define a qualified meeting?
A qualified meeting requires three things: the correct organisation within the agreed ideal customer profile; the right person or buying group; and a genuine, documented reason for the conversation to continue. We agree the standard with the client before outreach begins.
Regions covered
UK and Ireland, Nordics, Benelux, DACH, the Middle East, South Africa and North America.
How does ProspectAware compare with building internally?
| Consideration | New internal team | Generalist agency | ProspectAware |
|---|---|---|---|
| Launch | Recruitment and ramp time | Depends on available capacity | Structured 7–14 working day preparation |
| Support | Must be assembled internally | Varies by provider | Dedicated SDR, data and client service team |
| Technology experience | Depends on the hire | Often broad sector coverage | Specialist technology-sector experience |
| Visibility | Depends on internal systems | Often periodic reporting | Live customer-facing online portal |
Results vary by proposition and market, but this illustrates why we measure what happens after attendance rather than stopping at booked meetings.