The commercial challenge
Represent a complex cyber-defence proposition within strict brand guidelines and reach senior security contacts in large organisations.
How ProspectAware supported the campaign
After focused training, ProspectAware translated the proposition into credible commercial conversations and targeted more than 350 named companies.
Focused training gave the team enough technical and brand context to represent a complex proposition credibly while keeping the conversation commercially relevant.
What the campaign achieved
Meetings were secured with more than 55 target companies, creating senior-level access and a substantial new-business pipeline.
- More than 350 named target companies
- Meetings secured with more than 55 companies
- Delivery remained within strict Airbus brand guidelines
“In a short space of time, ProspectAware were able to get us meetings with more than 55 companies.”
Ben Vaughan, Marketing Manager
Why this result matters
Technology pipeline should be judged by the quality of the conversation and what happens next. This campaign connected appointment delivery with useful account context, client feedback and visible follow-up.
Prepared by the ProspectAware Insights Team from approved campaign information and client feedback. Updated 21 September 2026.