The commercial challenge
Build meaningful conversations with priority accounts while representing the business properly and giving sales complete follow-up visibility.
How ProspectAware supported the campaign
ProspectAware aligned closely with PacketFabric’s objectives, represented the company as an embedded partner and captured every contact, conversation and meeting in the customer-facing online portal.
The team represented PacketFabric as an embedded partner, combining market knowledge with a customer-facing online portal that supported timely follow-up.
What the campaign achieved
Around one in six meetings converted into opportunities, contributing approximately 25% of pipeline for the year.
- Around one in six meetings converted into opportunities
- Approximately 25% of annual pipeline influenced
- Complete visibility across contacts, conversations and meetings
“ProspectAware didn’t feel like an outsourced agency—they became a genuine extension of our team.”
Jason Wells, PacketFabric
Client testimonial highlights
“ProspectAware didn’t feel like an outsourced agency—they became a genuine extension of our team. They understood our objectives, represented our business properly and helped us create meaningful conversations with the accounts that mattered most.”
Jason Wells, PacketFabric
“Around one in six of the meetings they generated converted into opportunities, contributing approximately 25% of my pipeline for the year. Their online platform also gives us complete visibility across every contact, conversation and meeting.”
Graham Brooks, UK & Ireland Sales Manager, PacketFabric
Why this result matters
Technology pipeline should be judged by the quality of the conversation and what happens next. This campaign connected appointment delivery with useful account context, client feedback and visible follow-up.
Prepared by the ProspectAware Insights Team from approved campaign information and client feedback. Updated 21 September 2026.