Palo Alto Networks case study

How Palo Alto Networks generated 150 enterprise appointments.

How ProspectAware generated 150 enterprise appointments for Palo Alto Networks and expanded delivery across its partner ecosystem.

SectorEnterprise cybersecurityRegionWestern EuropeAudienceSenior stakeholders across strategic enterprise accounts in Western Europe

The commercial challenge

Develop relationships and pipeline across a tightly defined enterprise account list while integrating effectively with multiple field-sales teams.

How ProspectAware supported the campaign

ProspectAware quickly learned the market and objectives, worked directly with account teams and delivered qualified appointments at a pace of 15–20 per week.

ProspectAware integrated with the field teams quickly, understood the market and maintained enough pace and quality to support a wider programme.

What the campaign achieved

The programme generated 150 appointments, expanded from two to six Major Account Managers and was subsequently rolled into the partner ecosystem.

  • 150 enterprise appointments generated
  • Delivery expanded from two to six Major Account Managers
  • Activity extended into the partner ecosystem

“ProspectAware started to deliver quality appointments and pipeline within a matter of days.”

Alex Raistrick, Regional VP Western Europe

Why this result matters

Technology pipeline should be judged by the quality of the conversation and what happens next. This campaign connected appointment delivery with useful account context, client feedback and visible follow-up.

Prepared by the ProspectAware Insights Team from approved campaign information and client feedback. Updated 21 September 2026.

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