Who is this service for?
Technology vendors, distributors, resellers and channel teams that need dedicated prospecting capacity without requiring each partner to build its own SDR function.
A dedicated SDR, data and account-mapping support, and campaign management operate as an extension of the vendor, distributor or channel partner.
What do you receive?
A dedicated SDR, data support and client service management provide the consistent prospecting capacity needed to create opportunities through partners or build new channel relationships.
When is this the right fit?
Suitable for vendors and distributors that want to activate partners, generate measurable through-channel pipeline or recruit and engage new partners without diverting their internal teams from strategy, enablement and closing.
How does a campaign begin?
Every engagement begins with an agreed campaign objective, target profile, qualification criteria, messaging and ownership model.
Training and brand representation
The campaign team learns the vendor proposition, channel structure, partner role and agreed brand position before engagement begins.
Account and contact research
Research can focus on end-customer accounts for a through-channel campaign or on suitable resellers, managed service providers, system integrators and strategic partners for channel development.
What happens after a meeting is booked?
ProspectAware manages meeting coordination and follow-up so relevant opportunities and partner conversations move to the appropriate vendor, distributor or partner owner.
Campaign visibility
Campaign activity, meetings, outcomes and next actions are shared through transparent reporting and the customer-facing online portal.
The problems it solves
- Partners need pipeline but must remain focused on advising customers and closing business
- Vendors need a measurable way to activate the channel
- Distributors need to create additional value for vendors and resellers
- New partner recruitment lacks consistent research and outreach
What does delivery include?
- Dedicated SDR, data support and campaign management
- Target-account, contact and potential-partner research
- Telephone, email and multichannel engagement
- Meeting qualification, booking, confirmation and follow-up management
1. Through-channel demand generation
We run a targeted demand-generation campaign through a distributor or selected channel partner on behalf of the vendor. The campaign can be represented under the partner, distributor or vendor-led initiative, with a clear target market, value proposition and ownership model.
- Activate partners and create measurable pipeline through the channel
- Give distributors additional value for vendors and resellers
- Provide qualified opportunities without diverting partner salespeople from customers and closing
- Maintain shared visibility of campaign activity, meetings and outcomes
2. Channel development and partner recruitment
We identify and engage suitable resellers, managed service providers, system integrators and other strategic partners based on an agreed partner profile, then arrange qualified conversations with the channel team.
- Recruit new channel partners
- Expand into new regions or markets
- Re-engage inactive partners and strengthen existing relationships
- Introduce new products or services across the partner network
How do we define a qualified meeting?
Every engagement begins with an agreed target profile, campaign objective and qualification criteria. The goal is to create the right conversations without replacing the role of the vendor, distributor or partner.
Regions covered
Channel campaigns across the UK, Ireland, Europe, the Middle East and selected international markets.
“Palo Alto Networks expanded ProspectAware activity into its partner ecosystem after strong initial appointment and pipeline results.”
Palo Alto Networks case study