Pure Storage case study

Accelerating executive access for Pure Storage.

How ProspectAware accelerated executive access, supported new starters and increased market awareness for Pure Storage in the UK and Netherlands.

SectorEnterprise storageRegionUnited Kingdom and NetherlandsAudienceRelevant executive contacts across priority storage accounts

The commercial challenge

Support UK market expansion by reaching the correct executive contacts and helping new salespeople build momentum quickly.

How ProspectAware supported the campaign

ProspectAware built accurate account data, secured appointments with relevant decision-makers and rapidly replaced any meeting that did not meet the agreed standard.

Strong data quality and rapid response to client feedback helped new sales representatives reach the right accounts sooner.

What the campaign achieved

The initial campaign accelerated sales conversations and was successful enough to be repeated in the Netherlands.

  • Accurate account and contact data
  • Appointments with the correct decision-makers
  • Successful UK activity repeated in the Netherlands

“The quality of ProspectAware’s data is excellent. They take on board our feedback and respond immediately.”

Mark Lewis, Product Marketing Director EMEA

Why this result matters

Technology pipeline should be judged by the quality of the conversation and what happens next. This campaign connected appointment delivery with useful account context, client feedback and visible follow-up.

Prepared by the ProspectAware Insights Team from approved campaign information and client feedback. Updated 21 September 2026.

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