The commercial challenge
Penetrate large strategic accounts, support new starters and create pipeline across multiple products and regions.
How ProspectAware supported the campaign
ProspectAware used top-down outreach, close field-sales collaboration and structured account follow-up to build relationships across Global 2000 organisations.
Account-led outreach and close collaboration with Riverbed’s sales team helped the programme build relationships across complex strategic organisations.
What the campaign achieved
A successful pilot became a key element of Riverbed’s sales and marketing programme and had a dramatic impact on overall pipeline.
- Multi-region delivery across the UK, Ireland and Northern Europe
- A successful pilot became a core sales and marketing programme
- A dramatic impact on overall pipeline reported by the client
“Their team is intelligent, responsive and a pleasure to do business with.”
Paul Coates, Regional Vice President
Why this result matters
Technology pipeline should be judged by the quality of the conversation and what happens next. This campaign connected appointment delivery with useful account context, client feedback and visible follow-up.
Prepared by the ProspectAware Insights Team from approved campaign information and client feedback. Updated 21 September 2026.