The commercial challenge
Create a dependable stream of senior appointments while minimising the internal management needed to run the programme.
How ProspectAware supported the campaign
Four campaigns combined target-account outreach, detailed meeting reports, proactive weekly updates and immediate rescheduling when required.
Proactive communication, detailed meeting context and responsive rescheduling kept internal management requirements low while maintaining delivery.
What the campaign achieved
Ten qualified monthly appointments contributed to five new customers and £42,000 gross profit from an initial £15,000 investment.
- Ten qualified appointments delivered each month
- Five new customers attributed to the programme
- £42,000 gross profit from an initial £15,000 investment
“They are excellent communicators and give proactive feedback, so there is very little touch point required.”
Lauren Fortune, Marketing Director
Why this result matters
Technology pipeline should be judged by the quality of the conversation and what happens next. This campaign connected appointment delivery with useful account context, client feedback and visible follow-up.
Prepared by the ProspectAware Insights Team from approved campaign information and client feedback. Updated 21 September 2026.