Pay per meeting suits a defined target and outcome. A dedicated SDR model is stronger when the goal includes sustained account development, learning, nurture and continuous market coverage.
Choose pay per meeting when
The proposition, account list and qualification standard are clear and you want a defined volume of qualified appointments.
Choose a dedicated SDR when
You need continuous outreach, deeper account mapping, structured follow-up and the capacity to adapt the programme as market feedback develops.
Use quality controls in either model
Agree the target account, role, business reason, attendance rules, rescheduling process and feedback responsibilities before launch.
What has ProspectAware learned from live campaigns?
Pay Per Meeting works well for a defined pilot or tightly scoped appointment requirement. SDR as a Service is designed for campaigns where account knowledge, nurture, follow-up and continuous market feedback matter alongside meeting volume.
How should a buyer use this guidance?
Choose the model around the job the campaign must do. A fixed outcome suits short, measurable activity. A dedicated team suits a market that needs to be developed over time or accounts that require multiple stakeholders and repeated engagement.
Use the numbers that reflect your business
ProspectAware’s pipeline investment calculator can help compare indicative internal and outsourced costs. It is a planning tool rather than a quotation, and every assumption can be reviewed against the buyer’s own organisation.
This guide draws on ProspectAware’s experience across more than 500 technology campaigns. It explains the commercial principles without disclosing client-confidential campaign methods.