Who is this service for?
Technology vendors, distributors and partners running private events, executive roundtables, partner events or attending major industry exhibitions.
Event appointment setting can be delivered as a focused SDR as a Service engagement, with a dedicated team supporting both attendance and separate follow-up meetings.
What do you receive?
A focused team identifies the right accounts, promotes the event, qualifies intent and secures the most useful outcome: confirmed attendance or a separate sales meeting when the prospect cannot attend.
When is this the right fit?
Designed for technology events where success depends on the quality of the audience and the conversations created, not registration volume alone.
How does a campaign begin?
Timing is shaped around the event date, audience and diary capacity. Starting early gives prospects realistic options and creates time to manage acceptance and attendance.
Training and brand representation
The team learns the event proposition, target audience, speakers, agenda and desired outcomes before outreach begins so invitations feel relevant rather than generic.
Account and contact research
Named accounts, relevant IT and business decision-makers, and priority personas are agreed before outreach. Data and account research support a focused invitation strategy.
What happens after a meeting is booked?
We manage invitations, confirmations and diary coordination. When a prospect cannot attend but has relevant interest, we can arrange a separate meeting at a suitable time and preserve that opportunity.
Campaign visibility
Clients can see event attendance progress, separate meetings, current status and next actions through clear campaign reporting. SDR as a Service engagements include the customer-facing online portal.
The problems it solves
- Registrations do not translate into confirmed attendance
- Salespeople arrive without a planned meeting diary
- Invitations reach contacts who are not relevant to the proposition
- Valuable prospects are lost when they cannot attend the event
What does delivery include?
- Identify named target accounts and relevant decision-makers
- Promote the event through telephone, email and multichannel engagement
- Qualify interest, attendance suitability and the appropriate next step
- Confirm attendance or arrange a separate qualified sales meeting
How do we define a qualified meeting?
We agree the audience, account profile and required outcome before outreach. Results are clearly separated between event attendance confirmations and standalone sales meetings.
Regions covered
UK, European, Middle Eastern and selected international event support, delivered by our Central London team.
“For event-led campaigns, every valuable conversation can move towards the event or into a separate sales discussion.”
Riverbed case study